Legal

Privacy Policy

Effective August 26, 2026

This Privacy Policy explains how Midwest Gold Exchange LLC, doing business as The Gold ATM (“The Gold ATM,” “we,” “us,” or “our”), collects, uses, discloses, and protects information when you visit this website or contact us.

1. Information we collect

Information you choose to provide

This website does not include a form for submitting your telephone number, name, email address, or item information. If you manually text or email us, we receive the contact information and message content you choose to provide. If you later visit an office, we may collect information needed to evaluate an item, communicate an offer, complete a transaction, verify identity or ownership, and maintain required records.

Information collected automatically

Our website host and security providers may automatically collect limited technical information, such as IP address, browser and device type, requested pages, access times, referring page, and security events. We may also receive basic website-performance and usage information from providers that help us operate the site.

2. How we use information

We may use information to:

  • Respond to customer questions and customer-initiated messages.
  • Discuss items we may purchase and arrange in-person evaluations.
  • Communicate about locations, hours, availability, and existing transactions.
  • Complete and document transactions and maintain required business records.
  • Operate, maintain, secure, troubleshoot, and improve the website.
  • Prevent fraud, misuse, and security incidents.
  • Comply with applicable law and protect our rights and customers.

3. SMS and MMS messaging

The Gold ATM uses text messaging primarily for one-to-one customer-service conversations. You may initiate a conversation by manually texting our publicly listed business number. When you text us, you consent to replies related to your inquiry.

Message frequency varies. Message and data rates may apply. Reply STOP to opt out. Reply HELP for help or email sales@thegoldatm.com.

The Gold ATM does not use this messaging program for unsolicited bulk messages, purchased contact lists, or recurring promotional text-message blasts. Consent to receive text messages is not a condition of visiting our offices, having an item evaluated, accepting an offer, or using our services.

4. Mobile-information privacy

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. How we disclose information

We may disclose information in the following limited circumstances:

  • Service providers. To trusted providers that support website hosting, business communications, customer service, security, recordkeeping, and similar operations, subject to appropriate restrictions.
  • Legal and safety purposes. When reasonably necessary to comply with law or legal process, enforce our policies, investigate suspected fraud, or protect the rights, safety, property, or security of The Gold ATM or others.
  • Business changes. As part of a merger, acquisition, reorganization, sale of assets, or similar transaction, subject to applicable privacy requirements.
  • At your direction. When you direct or authorize us to do so.

The mobile-information restrictions in Section 4 apply to every category above.

6. Cookies and similar technologies

This version of the website does not use an advertising pixel or a contact form. Our hosting or security provider may use essential technologies or server logs to deliver, protect, and measure the website. If we add optional analytics or advertising tools in the future, we will update this Policy and provide any choices required by law.

7. Data retention and security

We retain information only as long as reasonably necessary for the purposes described in this Policy, including customer service, transaction records, fraud prevention, legal compliance, and dispute resolution. We use reasonable administrative, technical, and physical safeguards designed to protect information. No transmission or storage method is completely secure, so absolute security cannot be guaranteed.

8. Your choices

Depending on applicable law, you may request access, correction, or deletion of certain personal information, subject to legal and recordkeeping requirements. You may opt out of text messages at any time by replying STOP.

To make a privacy request, email sales@thegoldatm.com. We may need to verify your identity before completing a request.

9. Children’s privacy

This website and our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we collected such information, we will take reasonable steps to delete it.

10. Third-party services

The website may link to third-party maps or services. We do not control and are not responsible for their privacy, security, content, or data practices. Information you provide directly to a third party is governed by that party’s policies.

11. Changes to this Policy

We may update this Privacy Policy periodically. Changes become effective when the updated Policy is posted with a revised effective date.

12. Contact us

Midwest Gold Exchange LLC
Doing business as The Gold ATM
2300 Windy Ridge Parkway, Suite 350S
Atlanta, Georgia 30339
Email: sales@thegoldatm.com
Phone: 770-746-7237